Midsize Insider is a valuable repository of expert content tailored for small-to-midsized business owners and IT decision makers. Expert insights and perspectives in the Midsize Insider are gleaned from actionable business experiences and will assist readers in creating efficiencies, cutting costs and delivering results.

Casey Houser

Casey Houser

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Most of my content begins and remains online. I write for several websites and run my own blog. My topics of choice surround internet technologies, computer software, automobiles, and government policy. I also contribute to my local newspaper where my stories cover active businesses and persons with unique life stories.

Articles by Casey Houser

Data Analysis Tools are Essential for Business Growth

Every department within a midsize business needs for data analysis tools. Whether one is considering IT, sales, customer service, or any other grouping, the collection and interpretation of data can improve products, interactions with customers, and the infrastructure of the ...

Better Client Relationship Management for Enhanced Sales, Service

Two of the most important considerations, when choosing client relationship management (CRM) software, are how it enhances the sales and customer service elements of a business. Managers of midsize firms are especially dependent on continual product sales and customer retention ...

Topic: CRM/ERP

Internet of Things is Arriving in IT's Backyard

The Internet of Things is a term used to describe devices that are Internet-ready and, as such, have capabilities beyond normal devices which are not connected to the web or local networks. Devices included in this category can be as ...

Linux Cloud Services Benefit from IBM Software

Workload optimization is all about closing the gap between the demand for and availability of resources. This is a complex issue involving many factors, including the nature of which services are requesting resources and the software and operating systems being ...

Agile Lifecycle Management, Working in Concert

Development of effective products is a multi-tiered affair. It involves collaboration between many employees in different departments located in numerous buildings across states and countries. It's anything but simple, and such complexity of collaboration is why midsize firms require proper ...

What Is Innovation in Business?

If employees are not being innovative, a business will only remain competitive for a short while. If the same game is played over years, months, or even weeks, the freshness of a business's products begins to stagnate, and practices that ...

Vertical Industry Knowledge Is a Step Up

The workplace is no longer an environment where employees can expect to perform a limited number of tasks specifically related to his or her profession or area of training. More and more, employees are expected to jump outside their own ...

Hardware-Based Encryption Benefits Outweigh Costs: Study

Officials at the Ponemon Institute, an independent research group that studies information security, found in a recent study that many IT professionals consider hardware-based encryption to be worth the cost of implementation. The total cost of ownership of an encrypted ...

Big Data Barriers Between IT and Insight

In their 5th annual Digital IQ Survey, investment firm PricewaterhouseCoopers (PwC) recently found that four main barriers are standing between businesses and proper use of big data. The wholesale adoption of this type of data analytics is still in its ...

Authentication Procedures Don't Have to be a Headache

Officials at an independent research center, the Ponemon Institute, recently discovered that a majority of Internet users are becoming jaded by the traditional user name and password authentication system that has become the standard for many websites. Users are faced ...

Emerging Markets Tackled by Facebook

To the average user, Facebook is seen simply as a social network that connects people from across the globe -- not much thought is put into how emerging markets are captured by the social giant, only that they are captured. ...

Social Innovation Through IBM Connections

Innovation in the business world is about more than creating better products for consumers, or designing materials that conform to the latest trend. Correspondence - communication - with consumers has always been at the forefront of marketing and product sales, ...

Big Data Adoption Still Low: Survey

A recent study completed about data management professionals reveals that senior IT administrators are still hesitant to make use of big data. The world of analytics has grown to such a tremendous size that professionals seem to be unwilling to ...

Malware Outbreaks Can Be Controlled

The prevention and eradication of viruses, adware, spyware, and other computer infections is a persistent challenge for IT administrators. There is no single, magic elixir that will coat servers with a virtual shield of protection, and admins know they need ...

Enterprise Infrastructure: Wired or Wireless?

First it was laptops. Then came smartphones, tablets, and phablets. The world is being overrun b/y devices that rely on wireless connections to reach the Internet; and this is not altogether a bad thing. In business, people are able to ...

BYOD a Security Concern: Survey

A recent survey completed by Varonis, a security protection and management company, revealed that employees are using their phones for work-related tasks both during and beyond the work day. In a BYOD environment, this means that company data may be ...

Migrating to the Cloud is a Learning Process

It can be daunting, at first, to think about migrating data from a local server to one that resides in the cloud. Whether or not a publicly or privately owned cloud space is being considered, the idea of moving data ...

Samsung Knox Unveiled at Mobile World Congress

The Mobile World Congress, which took place at the end of February, had a lot going on, and no unveiling of technology was perhaps more relevant to the needs of midsize businesses than that of Samsung Knox, the mobile giant's ...

A Next-gen Firewall Offers Granular Control

The traditional firewall is one viewed mainly as a bulky piece of machinery set up on a desktop or similar device, which singularly controls a series of inputs and outputs for an integrated system. Unfortunately for the firewall, the days ...

BYOD Policies Demand Organization

The world of technology is becoming more complex with each passing day. Every time IT admins blink, a new tablet, phone, or server comes out with a faster, more efficient architecture and an increased set of demands for policy control ...

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