IBM Corporate Media Relations
1 New Orchard Road
Armonk, New York 10504-1722
Midsize Insider Editors
Paul is a veteran technology journalist who's covered the enterprise IT market since the early 1980s. His background includes 15 years as editor-in-chief, executive editor and reporter at Computerworld.
In 1999, he joined Internet startup TechTarget as vice president of editorial and helped grow that new-media technology publisher to 450 people and an initial public offering. For the past five years he has specialized in helping B2B companies understand the complexity of social media while continuing to write, speak and advise on trends in enterprise IT.
Paul is the author of three books about social marketing: The New Influencers (2007), Secrets of Social Media Marketing (2008) and Social Marketing to the Business Customer (2011), co-authored with Eric Schwartzman. He also co-authored a book about the Internet-enabled global game of geocaching with his wife, Dana (The Joy of Geocaching, 2010).
Paul writes a monthly column for BtoB magazine and maintains multiple blogs on media- and technology-related topics. He has appeared as an expert commentator of CNN, PBS, Fox News, MSNBC and many other television and radio outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street Journal, The New York Times, NPR and the BBC.
Insider & Contributor Independence Disclaimer
All content provided on this site is for informational purposes only. As the owner of this site, IBM makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.
Insiders & Contributors express views independently and individually. The thoughts and opinions expressed by one do not necessarily reflect the views of all (or any) of the other insiders, contributors, their employers, or IBM. IBM will not be liable for any errors or omissions in this information nor for the availability of this information. IBM will not be liable for any losses, injuries, or damages from the display or use of this information.
Please notify email@example.com if there is a discrepancy with any content posted on this site and site administrators will review content and revise or remove as needed.