Focus On The Customer
These changes may be small, but Foursquare emphasized the customizable features of the new changes in hopes of stifling user outcry. With the changes, the company demonstrates its understanding of their customer base and target market - they hold the customer's hand all the way through the process. Unlike Instagram, Foursquare is educating their customer base, ensuring they are aware of the changes. This is most a move to prevent a customer revolt based on any misunderstandings. This approach suggests a renewed focus by companies in customer retention and the methods businesses use to manage their data; instead of the traditional e-mail blast with a small memo, companies are looking ahead, starting with the consumer.
Managing A Thriving Customer Base
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